Letters To My Daughters
The design of Letters To My Daughters by Linda Hollyer was created to appeal to young women who are looking to start their own businesses, are already self-employed entrepreneurs or any woman who is looking to level up their careers. The book offers clear, no-bull advice that gets straight to the point. By creating a classic, elegant and minimal cover and interior, we ended up with a design that is relatable and “Instagrammable” so potential readers would want to take a picture of the book while reading with their morning cup of coffee! The design gives off a mood of quiet confidence that entrepreneurs are looking to attain. fleck also created worksheets using the branding we established with the book that were offered as free downloads for Linda’s readers. Each worksheet pulled out key information from her top chapters, using the action steps found within them.